Primary Research (Ad Hoc & Tracking): Advertising Effectiveness, Brand Image, Concept/Product Development, Satisfaction, Attitude & Usage, User Experience, Diversity, Emerging Markets.
Methodologies: Internet, Telephone, IVR, Omnibus, Panel, Online Communities, Home Use and Central Location. Focus Groups, In-Depth Interviews, Ethnographies, Online Qualitative, Emotional/Motivational.
Analytics: Statistical Modeling (e.g., Structural Equation Modeling), Data Fusion, Meta-Analysis, Text Mining, Regression, Segmentation, Cluster Analysis, Perceptual Mapping, Discrete Choice, Penalty Analysis, TURF, Max-Diff, Kano, Factor Analysis, Volumetric Forecasting.
Audience/Multiplatform Measurement: Omniture, comScore, Nielsen television ratings (including on-demand and DVR), Nielsen Audio, Nielsen Catalina, Nielsen Buyer Insights, Nielsen VideoCensus, Rentrak, MRI, and Keller Fay.